The WhatsApp Business Platform enables businesses to manage customer conversations at scale using multiple agents from a single dashboard. It helps teams communicate efficiently, generate quality leads, and build long-term customer relationships on the world’s most popular messaging channel.
From handling inbound conversations to running marketing campaigns and sending transactional notifications, the platform supports sales, support, and marketing teams in one unified system. Businesses can automate workflows, monitor performance, and turn WhatsApp into a powerful growth channel.
Manage customer conversations with multiple agents
Automatically welcome users and route chats to the right team
Respond to chats, transfer conversations, and create support tickets
Capture and nurture leads from ad campaigns
Send abandoned cart messages, newsletters, and upsell offers
Monitor agent performance with supervision and reporting
Track marketing performance and campaign effectiveness
Send automated transactional notifications and updates
Customize workflows to match business processes
Designed for growing businesses, the platform centralizes communication, improves response times, increases customer satisfaction, and helps teams convert conversations into measurable sales, support efficiency, and long-term customer loyalty.
Split the workload across your team and ensure customers are connected with the most suitable agent or subject-matter expert for faster, more accurate support.
It is used to manage customer communication at scale, automate messaging, generate leads, and support sales, marketing, and customer service teams through WhatsApp.
Yes, multiple agents can handle conversations simultaneously, transfer chats, and collaborate from a single dashboard for faster and more efficient customer support.
Yes, it supports marketing campaigns, lead nurturing, abandoned cart messages, transactional notifications, and performance analytics to improve overall business results.